About
About Apex Dons
“Established in 2020 during the Covid Pandemic, As a clothing brand, we pride ourselves with high quality apparel aimed at the individual who appreciates looking good at a level above the rest…Our goal is to have you finessing without even trying the moment you step out… Our signature Flying Owl Logo represents you as the strongest presence in the company you find yourself in….. From Durban to the rest of the world…We are ready to serve you…”
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Using our trustworthy delivery partners, we deliver to clients throughout the world.
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Meet Our Brand Ambassador
Daniel Chuckie Jooste
Hip Hop Artist & Entrepreneur
For Chuckie It all started about 20 years ago. Together with Paul Ogle, Emlyn Barlow, and Fabian Peters, “THE REAL ONES” better known as TRO was a Newlands East Durban based Hip Hop group formed around the early 90’s, with a desire to educate people about life in the streets of an average South African neighbourhood. TRO took first prize in the Seagrams / Radio Metro African Hip Hop competition in 1995. They went on to release their first effort in 1996 which featured tracks like “Da Bruinfunk”, “Catch n Wakeup” and the smash hit song “Hey Owens” The Group was well know across the country for creating their own lyrical genre known as “BRUINFUNK” which is a combination of slang commonly used by certain communities across South Africa. TRO released their 2nd effort under Gallo Records which was Titled “PlayTimesOver” With the loss of a best friend and fellow TRO member in 2001 Funky Fabian, together with record company politics, members started drifting apart and focusing on solo careers which saw the members collaborating with other well known South African artists. For Chuckie, the transition from band member to solo artist was a smooth one. In early 2002 he started penning ‘My Baby’ which was to be his first song release as a solo artist since TRO. The song was a mix of R&B, Rap and smooth vocals. At the same time a compilation was being put together where some of the most talented young stars got their chance to shine. ‘My Baby’ featured well known South African R&B Artist Verd. The song was added to the cd and ‘East Coast Flava’ Was born. Over the years he performed with big named South African artists like TKZee, Mandoza, Chiskop, Trompies and Boom Shaka as well as slot to open up for international artists such as Ludacris and Kelly Roland. In early 2005 Chuckie packed his bags and headed for the UK. Taking some time away from the music industry for a few years to gather his thoughts and try his hand at other business ventures. It wasn’t long before he would return to what he loved and enjoyed doing. In 2009 Chuckie realized that he could not stay away from his first love, Music. He started buying recording equipment, set up his own studio, put his producing skills to full effect and started producing his own tracks. He then released a series of songs such as “Where Im from”, I Also Want”, “Moogoos” “Salute” and a tribute to Fabian titled “Dear Fabian” which he made available to the public for free via social media. Chuckie returned to South Africa after being in the UK for 6 years and started his own independent Record Label called “Bfoked Nation” which boasts two of Durban’s elite MC’s, Jet Wentworth and fellow TRO member TSO. After returning to SA there has been an overwhelming amount of requests for TRO and East Coast Flava to perform and for the past few years Chuckie together with some of the fellow members from TRO and East Coast Flava has been on the road performing with each year growing momentum and doing more shows across South Africa and some neighboring countries. 2015 saw TRO embarking on their first international Tour to Australia which they dumbed “AusTROlia” After 2015 Chuckie has released a series of music which has been received well by his core followers built up throughout his music Career since he started in 1994… “No Flops” Ft Jet Wentworth and TRO partner TSO, “Pressure” ft B. I. P the street anthem “Dusted” ft Biggie and the Ever Popular hip hop song by Riggz who ft Chuckie called “The Way We Choon”… Today you can still find TRO highly active and remain one of the only acts from their era who are still performing live shows…In 2020 TRO was honored by the City of Durban with the Honoray Award for their contributions to the South African Music industry…There is no doubt that Chuckie has his feet firmly planted in the music industry and will continue to give good quality music with an international sound. The music is undoubtedly Hip Hop, Rap and R&B but there is no mistaking the Bruin-Funk flow.